iPhone X was presented by the company Apple Lossless Audio CODEC (ALAC), as being the most successful mobile phone in the first three months of the beginning of 2018, those from Cupertino registering higher sales for it than for any other model. Apple has not provided information on the percentage of sales that the iPhone X has in relation to other iPhone models sold by those from Cupertino, so no one knows what the differences are.
Although Apple does not provide information on the sales of the iPhone X in relation to those of the iPhone 8, those from Kantar claim that the iPhone 8 series sold better than the iPhone X in Q1 2018, but we are talking here about two phone models vs one. The iPhone X was the best-selling iPhone model among Chinese people living in cities, Apple's market share in this segment increasing to 22.1%, although overall Americans recorded a decrease.
iPhone X: What Success did iPhone 8 have?
On a global level, iPhone X would have been surpassed in sales by iPhone 8 and iPhone 8 Plus together, this suggests that the difference between any of iPhone X and the other two models, separately, was not very big. We already know that the iPhone 8 Plus has sales at least as good as those of the iPhone 8, and the iPhone X had no way of surpassing both, especially since it has such a high selling price compared to any other models.
"In the USA and the European top five markets, Apple iPhone 8 sold in marginally higher numbers than the flagship iPhone X, indicating that as early iPhone X demand is fulfilled the price difference between the two devices is playing a notable role in consumers' choices .”
iPhone X was presented by analysts as having extremely low sales, but those from Apple presented the exact opposite situation, and the total number of iPhone phones sold in Q1 2018 confirms what the Americans say. Having said that, the iPhone X could not break sales records for Apple by itself, due to the very high price, but considering its situation, it can be considered a successful phone.
