Apple inca nu a dat in vreun fel de inteles ca ar putea lansa un televizor pentru clientii sai, insa zvonuri privind lansarea acestui produsau continuat sa apara. De aceasta data nu avem un zvon ci un studiu de piata realizat de o companie din SUA care sustine ca unul din patru americani ar fi dispus sa achizitioneze un televizor produs de catre compania Apple. Se pare ca pretul de 2000 – 3000$ pentru fiecare televizor a fost utilizat in acest studiu si americanii par a fi dispusi sa il plateasca fara rezerve daca televizorul ar avea intr-adevar un mar argintiu desenat pe spate sau pe marginea ecranului.
The TV set industry is in crisis mode. The manufacturers are scrambling to cut costs but still add features to roll out ever higher volumes of TV sets through struggling retailers. Even though design is an important feature for high end TV sets, this is a much smaller share of the market than it should be. It is my firm belief that there is a wide open market slot for a high-end design-led Apple TV set in this market. Apple should be able to market and succesfully sell $2000-3000 TV sets with unprecedented margins.
Pentru Romania pretul este mare, insa pentru SUA un televizor destept controlat prin comenzi vocale, cu o interfata frumoasa si conectat direct la iTunes pare a avea succes. Desigur ca pretul ar fi indeajuns de mare pentru a le asigura celor de la Apple un profit substantial din vanzari, insa daca ne uitam la acest articol atunci poate ca lansarea dispozitivului nu pare a fi chiar atat de apropiata. Deocamdata nu se stie care sunt planurile companiei Apple, insa daca va decide sa lanseze un televizor are foarte multi clienti care asteapta semnalul pentru a scoate banii din conturi.
Of course, these TV sets will have the Apple TV built in and seamlessly integrate with other Apple products, but fundamentally I think Apple will sell on superior design and quality of the actual TV set. By using their Apple stores as the main outlets for these TV sets, they have a natural sales channel and can use the current market momentum to sell the TVs. The recent appointment of Dixon’s John Browett as head of Apple’s retail operations ensures that the more complex distribution chains for TV sets can be dealt with cost-efficiently. Selling TV sets might never be as important for Apple as selling mobile devices, but they should easily be able to create a $5-10BN business area out of it.
