Facebook Messenger will start showing ads in apps for iPhone and Android starting today, with Facebook activating them for all global users. Facebook has announced for some time that it will display ads in Facebook Messenger for everyone, no one wanted this, but now they will become visible in the main screen of the application for iOS and Android.
Facebook Messenger had ads displayed in a beta program for certain users, and Facebook's earnings from them are so good that now everyone will see them. Initially, Facebook Messenger displayed ads only for users in Thailand and Australia, but the response to them seems to have been so good that the Facebook company believes that everyone should see them.
Facebook Messenger will display targeted ads, that is, depending on what interests us, because Facebook follows all our movements on the Internet and knows exactly what we want. Facebook Messenger will most likely take over the ads that are set to be displayed on Facebook and Instagram, so that everything you already see there you will now also see within this very popular application.
Facebook Messenger displays ads in the iPhone and Android applications
Facebook Messenger will display ads among the menus of the main conversation screen, so we won't see them in the conversations we have with friends. This is, of course, only the first step, because at some point Facebook Messenger will display ads in our conversations as well, because Facebook wants to monetize as well as possible the application it has.
Facebook Messenger currently has over 1.2 billion users worldwide, and ads will be shown to everyone by the end of 2017. Considering the very large number of users, Facebook Messenger ads will bring in serious amounts of money for the Facebook company, several billion dollars can be generated annually by the company.
“[Advertising is] not necessarily everything, but it's definitely how we're going to be making money right now. There are some other business models we are exploring as well, but they're all around ads one way or another. When the average user can be sure to see them we truly don't know because we're just going to be very data-driven and user feedback-driven on making that decision."
Facebook Messenger will display ads for everyone, but the implementation is not 100% permanent, because Facebook also takes into account what users say, theoretically. Those from Facebook now say that if Facebook Messenger users are not satisfied with the ads displayed, the company could completely abandon the idea, but let's be serious, this will never happen.
Facebook Messenger will display ads and WhatsApp Messenger remains the only Facebook application where we don't see ads for now, but that will definitely change soon because this platform also needs to be monetized.
