Facebook announced yesterday, through the Oculus company, that it is offering a discount on all the virtual reality equipment it currently has for sale. Facebook bought the Oculus company a few years ago to develop equipment for virtual reality, and now it has decided to sell it at a discount to attack its competitors.
Facebook has one of the most advanced equipment for virtual reality, and here we are talking about both a helmet and dedicated touch controllers. Oculus sells a virtual reality headset called Rift for $399, as well as the touch controllers for it, Facebook making the decision that this promotion will be available for 6 weeks.
Facebook has reduced the prices of Oculus products to bring them to the same level as Playstation VR, developed by Sony and sold now. Facebook sells Oculus products at a lower price than the one charged by the HTC company for the Vive, which costs 800 dollars, but also needs a powerful computer to display the graphics in the virtual reality helmet.
Facebook reduces the price of its only product to increase interest in virtual reality
Facebook bought the Oculus company for no less than 3 billion dollars, and now it is trying to get some money out of it after investing in keeping it in operation. Facebook saw Oculus as a company for the future, developing essential technologies for humanity, and that's why it spent such a large amount of money to ensure that it owns its technologies.
Facebook invests a lot in technologies of this kind, and the president Mark Zuckerberg places great value on integrating virtual reality into the lives of all people. He wants Facebook to be part of these virtual reality services, so that Oculus has, of course, an application that allows interconnection with users' Facebook accounts.
"Oculus, the virtual reality company owned by Facebook Inc, is temporarily cutting the price of its hardware, as the industry tries to figure out why the technology for immersive games and stories has not taken off among consumers. Oculus is cutting the combined price of its Rift headset and Touch controllers to $399 for six weeks beginning on Monday."
Facebook is a company that is known for owning the largest social network on the planet, but it also invests in many other companies it owns. Facebook also develops technologies for augmented reality, it also invests in the aeronautical industry, in autonomous guidance systems for cars and in many others, because it has the resources to do it.
Facebook will continue to promote virtual reality in the future, so it remains to be seen what other surprises it has in store.
