If you ever wondered who had the idea of designing a Gold Apple Watch, well Jony Ive was the man who supported the creation of this device, those from Cupertino being convinced by him that such a product must be brought to the market. Although Apple avoided presenting it at the conference dedicated to the Apple Watch, for reasons that are easy to understand, the product can be bought online at prices that vary between 11.000 euros and 18.000 euros, or 10.000 dollars and 17.000 dollars. To bring the product to market, Jony Ive had to convince his colleagues that the Apple Watch will not create a dividing line between the rich and normal customers of the company, and it seems that he succeeded.
It wasn't clear how the company would display such things in stores; there were also concerns about creating a divide between wealthy and less wealthy customers. Apple wants to build products for everyone. But I've won the argument, and in 2013 the company announced the high-level appointments of Angela Ahrendts, the former CEO of Burberry, and Paul Deneve, the former CEO of the Yves Saint Laurent Group. Patrick Pruniaux, from TAG Heuer, a part of the LVMH luxury conglomerate, was hired last year.
Although Apple has always been guided by Steve Jobs' goal of creating products that can be bought by anyone, in this situation Jony Ive convinced his colleagues and bosses that luxury products should also be created for those interested. The employment of the former CEO Yves Saint Laurent and the former CEO Burberry helped to create an environment in which Jony Ive could promote the idea of developing luxury products without problems, so that now Apple also sells watches as expensive as some cars. Having said that, if you don't like the Apple Watch, you can blame Jony Ive, he will also receive all the parodies that various artists are creating at the moment.
