Yesterday, information appeared from the IDC analysis agency, which suggested that Apple Watch sales decreased by 71% in Q3 2016 compared to the same period last year. We are talking about a radical reduction in the sales of this smartwatch, the analysis suggests that Apple is going through an extremely difficult period at the moment.
According to IDC, wearables recorded much higher sales in Q3 2016, with all of Apple's competitors experiencing sales increases. In front of this study, Tim Cook, the president of the Apple company, reacted, stating that it is completely false and that Apple Watch sales in T3 2016 set a new record for the company.
According to Tim Cook, in the first week of the holiday season, the Apple Watch recorded a sales record for Apple. More precisely, the sales were better than in the case of any other product put up for sale by the Apple company in its history, something that says a lot about the success of the smart watch.
According to the president of Apple, the Apple Watch is announced to be the most popular product during the winter holidays, without providing evidence of the claims. Until now, the Apple company has hidden the sales figures of the Apple Watch, saying that they would affect its competitiveness, so everyone should only believe what the people from Cupertino say.
"Our data shows that Apple Watch is doing great and looks to be one of the most popular holiday gifts this year. Sales growth is off the charts. In fact, during the first week of holiday shopping, our sell-through of Apple Watch was greater than any week in the product's history. And as we expected, we're on track for the best quarter ever for Apple Watch."
To be completely honest, as an analyst it is extremely difficult to trust exclusively what the representatives of a company say because the truth is not always in their interest. In this idea, until Apple reveals the sales figures of the Apple Watch, the truth is somewhere in the middle between the 71% decrease and the record announced by Tim Cook.
