SONY. Once one of the largest smartphone manufacturers globally, the Japanese company made a shocking announcement regarding the division that currently produces its mobile phones. More precisely, according to the financial results announced by SONY for 2018, the company claims that it sold only 6.5 million units throughout the year, yes, you read that right, even much less than HMD Global, which owns the brand- the Nokia.
SONY. Smartphone sales have almost halved for the Japanese company in just one year, with revenue also dropping substantially, despite new models being launched this year. It seems that the phones that SONY produces are no longer as interesting for consumers, and so the sales dropped from 13.5 million units to only 6.5 million units in a whole year.
SONY close to the "end of the line" with smartphone sales
SONY. The halving of sales has led to a 47% drop in revenue, and recording losses of $142 million with smartphone production, which is a big problem for the company. Although its other divisions are "healthy" and still produce profit, they will not be able to support the phone division indefinitely, so if solutions are not found for the development of new SONY smartphones that generate money, understand for yourself where it will be reached.
SONY. Unfortunately, we are talking about a renowned manufacturer that ended up in the situation Nokia was in a few years ago, and in order to be successful, it has to make phones that have top specifications, but also modern designs. Considering that SONY has not yet reached that point, and its recent phones do not look as good as those of its competitors, it is likely that 2019 will be an even more difficult year compared to what happened in 2018.
