Apple Watch it is, without question, the most popular smartwatch at the moment, and that's because in 2018 it had amazingly good sales, given that the iPhone didn't do very well. In Q4 2018, Apple sold 9.2 million Apple Watches worldwide, i.e. half of the global sales, at a huge distance from Samsung or Fitbit.
Apple Watch generated sales almost 4 times higher than those of smartwatches produced by the Samsung company, and 4 times higher than those generated by the Fitbit company. Garmin is also mentioned in the top, with sales more than 8 times lower than those of the Apple Watch, a sign that Apple's product has no rival at the moment.
Apple Watch has dominated the smartwatch market without appeal
Apple Watch recorded sales of 2018 million units throughout 22.5, i.e. slightly more than double the sales in Q4 2018, a sign that things did not go well for the rest of the year. The entire smartwatch market recorded sales of 45 million units, so only the Apple Watch models generated exactly half of the sales of the entire industry in 2018.
Apple Watch increased in sales by 4.8 million units compared to 2017, but Apple's market share has steadily decreased in recent years, in 2017 it was 60.4%. This happens because more smartwatches are sold globally, and although Apple is the largest manufacturer, its growth rate does not keep pace with the growth rate of the entire market.
